About Tastemaker
Tastemaker was built upon a steadfast commitment to unbiased excellence in product standards and review. Combining market analysis with rigorous testing, Tastemaker strives to be a beacon of impartiality for discerning consumers looking to buy smarter than ever before.
Our primary focuses are quality, sustainability and accountability. Products and services tested by Tastemaker experience real-world purpose built testing designed for their niche, informed by consumer demands, peer performance and expert input, ensuring that product quality ratings are incredibly nuanced.
We operate independently as a privately funded company, avoiding sponsorships that could potentially compromise our data integrity. Instead, we prioritize building relationships with brands based on individual products that align closely with our stringent objective criteria for excellence. Each relationship is only sought after rigorous testing and performance evaluation, ensuring that any product bearing our endorsement exemplifies our unwavering commitment to quality and alignment with our core values.
Accountability stands as the bedrock of our ethos, driving us to adjust our positions as we sift through data and sources that do not meet our exacting standards of impartiality or accuracy. This commitment extends to potential revisions of our stance on a product or even our relationship with a company, should it be necessary. Our reviews are born from comprehensive group testing methodologies designed to mitigate individual biases, ensuring the data we present is as objective as possible. Furthermore, we enhance transparency by integrating group insights into our reviews, enabling thorough analysis across diverse datasets to identify and address potential demographic, individual, or unconscious biases that could impact our conclusions, or maybe even be impacting yours. We acknowledge the inevitability of errors as we continuously trailblaze new comprehensive standards. However, we pledge to openly acknowledge and publicly correct any fallacies as part of our commitment to total accountability.